Luxury Daily, July 9, 2013 – Top 10 luxury branding efforts of Q2
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Luxury Daily, June 26, 2013 – Audi boosted brand loyalty 7.5pc by redefining employee experience
Luxury Daily, June 25, 2013 – Neiman Marcus’ IPO will have no effect on consumer POV of retailer
Saks’ rebranding efforts offer fashion inspiration for consumers
Retail chain Saks Fifth Avenue is rebranding itself as a place of fashion inspiration and not just a place to shop with a new forward-looking multichannel campaign.
Future of fashion brands depends on millennial brand affinity
The millennial generation is becoming an attractive target for fashion marketers as more brands are revamping strategies to gain more new brand enthusiasts from this consumer group.
Luxury Daily, June 18, 2013 – Future of fashion brands depends on millennial brand affinity –
Hugo Boss to reach young, American consumers with Jason Wu appointment
Fashion designer Jason Wu has been appointed the new artistic director of Hugo Boss’ Boss womenswear, which will bring a fresh, young attitude to revamp the brand, experts say.
Luxury Daily, May 30, 2013 – Chanel renews brand interest among global, aspirational audience
Is Amazon a threat to luxury brands’ own ecommerce efforts?
As Amazon grows its high-end product range, luxury brands that rely on ecommerce for sales must be sure to offer a shopping experience far beyond that on the digital retail giant’s site.
Chanel, Dolce & Gabbana eye entry-level consumers with June Vogue ads
Luxury advertisers are eyeing entry-level consumers by pushing eyewear and other summer items through advertisements in the June issue of Condé Nast’s Vogue.