Lexus, Porsche rank as most dependable 3-year-old cars
According to new research, Toyota Corp.’s Lexus is proving to the most dependable automotive brand in the eyes of consumers, followed closely by Porsche.
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Rolls-Royce expands apprenticeship program
British automaker Rolls-Royce is growing its apprentice class, bringing the total number of candidates to a record 31.
Luxury Daily, February 12, 2019 – Luxury takes alternative approach to love for Valentine’s Day
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Luxury Daily, February 11, 2019 – Luxury companies consolidate but diversify offerings: report
Book excerpt: Meet the HENRYs
The millennial High-Earners-Not-Rich-Yet (HENRY) consumers are the next-generation customers that every luxury brand manager, marketer and retail executive needs to know and know well. Here is an excerpt from the latest treatise on them: Pamela N. Danziger’s new book, “Meet the HENRYs: The Millennials that Matter Most for Luxury Brands.”
Luxury Daily, February 8, 2019 – Marketing to millionaires requires tailored approach
Marketing to millionaires requires tailored approach
Millionaires only represent about 13 percent of the United States population, but this affluent segment wields both significant buying power and influence.
India is ready for sustainability in luxury goods
With millennials as the core luxury demographic that most strongly associates with sustainability, luxury brands are stepping up their efforts in that area. India is the next geographic frontier.
Luxury Daily, February 7, 2019 – Moncler, Burberry brand overhauls boost popularity
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Lexus gears simplified lease program towards urban drivers
Toyota Corp.’s Lexus is streamlining its leasing options as the automaker works to connect with younger, more adaptable consumers in a competitive marketplace.