Dolce & Gabbana, Gucci and other luxury apparel brands are advertising their entry-level products alongside advertisements for their high-end fall/winter collections in Conde Nast’s Vogue to attract both affluent and aspirational consumers.
During the first half of 2013, luxury brands revamped names, logos, Web sites and campaigns to bring their brands into the future and remain current to consumers.
More than half of affluent millennials plan to increase their spending in fashion products during the next year, according to the latest survey by American Express Publishing and Harrison Group.
Fifty-seven percent of ultra-affluent millennials say that they enjoy purchasing luxury and designer brands compared to 28 percent of all adults who say the same, according to a new report from the Shullman Research Center.
Ralph Lauren, Fendi and other luxury apparel brands are showing off their new fall/winter collections in Conde Nast’s Vogue to prepare readers for the season ahead.
Luxury brands that open outlet stores must maintain the brand’s status and prevent outlet items from overshadowing core products to avoid diluting the brand.
Luxury marketers embraced a number of digital technologies to give consumers the ability to virtually interact with their brands during the second quarter of 2013.
Luxury marketers revamped their voices without losing their core DNA to keep target consumers engaged while attracting new, younger consumers during the second quarter of 2013.
