Ralph Lauren fetes 30th anniversary via home collection microsite
U.S. label Ralph Lauren is celebrating the 30th anniversary of its home collection with a microsite dedicated to the philosophy and craftsmanship behind its interiors.
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Luxury Daily, October 28, 2013 – Chanel gazes at moon’s phases to educate watch consumers
November Vanity Fair sees spike in entry-level luxury goods
Ralph Lauren, Gucci and Cartier are beginning to gear up for the holiday season with advertisements that promote entry-level products to appeal to the broad audience of Condé Nast’s Vanity Fair.
Luxury Daily, October 10, 2013 – Top 10 luxury brand digital campaigns of Q3
Luxury Daily, October 4, 2013 – Burberry targets affluent male consumers with innovative suit design
Louis Vuitton faces creative transition after Marc Jacobs’ departure
French fashion house Louis Vuitton faces a transitional period following the announcement of creative director Marc Jacobs’ departure after 16 years with the heritage brand, a move that has caused a wait-and-see outlook within the fashion community.
Luxury Daily, September 27, 2013 – Harrods boosts Chinese consumer awareness via WeChat
Luxury Daily, September 6, 2013 – Online streaming of fashion shows makes show locations irrelevant
Luxury brand endorsements in popular song lyrics may influence purchases
Luxury brands that are endorsed by being mentioned in lyrics of popular songs likely see more brand awareness among younger consumers and may see an increase in purchases due to star influence.
Luxury Daily, August 21, 2013 – Biggest risk of partnerships is brand dilution: Luxury Institute