Luxury hotels have trouble delivering consistent experience globally: report
A new study on consumer satisfaction, with a concentration on luxury hotels and resorts, reveals surprising rankings for some of the most well-known brands.
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Luxury Collection announces global campaign to initiate new brand voice
Starwood Hotels & Resorts’ The Luxury Collection is launching a new brand identity, complete with a global advertising campaign, to smooth the transition for consumers.
Luxury hotels still have room to improve on guided selling: L2
Luxury hotel brands have made strides in employing guided selling tactics but still have lots of room to improve, according to a new report by L2.
Galeries Lafayette redefines chic in first phase of rebranding effort
French department store chain Galeries Lafayette is conveying its creative energy through a rebranding effort that introduces a new brand logo paired with an advertising campaign.
Mandarin Oriental Bodrum makes consumers active participants in olive harvest
Mandarin Oriental, Bodrum in Turkey is giving guests an agricultural experience with a special offer surrounding the local olive harvest.
Top 5 brand moments from last week
Nothing tells a story like a good movie, and brands often take advantage of that to create engaging content that can clarify goals, brand values or feelings that are associated with particular products.
Luxury Daily, September 11, 2015 – Ferragamo reflects on silver screen legacy with flagship reopening
Luxury Daily, September 4, 2015 – 56pc of Chinese consumers expect products unavailable in China while abroad: survey
Waldorf Astoria offers consumers something “unforgettable”
Waldorf Astoria Hotels & Resorts is offering an Unforgettable Experience at each of its 25 locations worldwide.
Four Seasons revs up its Formula 1 “extraordinary” experience
Four Seasons Hotel and Resorts is offering the fastest caller an opportunity to celebrate Singapore’s 50th anniversary of independence in style with a 10-day trip centered on the country’s Formula 1 Grand Prix.