As luxury fragrance and beauty brands struggle to find their way in a marketplace mostly shut down by coronavirus lockdowns, many are turning to soothing and uplifting digital marketing campaigns that offer consumers a clean and healthy oasis from bad news.
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Tough times bring out the best in most human beings and institutions. For luxury marketers preparing to reignite their businesses post-pandemic, it is key to stay adaptable, agile and sustainable during the next several weeks and months
Luxury Daily’s live: Jaguar Land Rover deploys fleet of cars to support emergency responders worldwide; Net-A-Porter reopens U.S. store even as warehouses are closed; Kering’s Pomellato, DoDo jewelry brands, with $109K donation, take stand against domestic abuse in housebound Italy; CARES Act: What it means for US consumers in simple terms; Capri Holdings’ Michael Kors, Versace and Jimmy Choo open pockets for $3M COVID-19 relief.
Luxury Daily’s live: Jaguar Land Rover deploys fleet of cars to support emergency responders worldwide; Net-A-Porter reopens U.S. store even as warehouses are closed; Kering’s Pomellato, DoDo jewelry brands, with $109K donation, take stand against domestic abuse in housebound Italy; CARES Act: What it means for US consumers in simple terms; Capri Holdings’ Michael Kors, Versace and Jimmy Choo open pockets for $3M COVID-19 relief.
The donations also include contributions from the founders of the constituent fashion brands as they support health authorities, cherished causes and charities struggling with the fallout of COVID-19 as it devastates industry sectors including fashion and retail.
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From curating the appropriate tone to choosing the right influencers, luxury brands are figuring out the best ways to move forward during a nearly unprecedented time for the business.
Luxury Daily’s live new: LVMH expects first-quarter revenue to drop 10-20pc over COVID-19 measures; 4 questions for CEO Jean-Christophe Babin on Bulgari’s lending hand to Italian authorities; Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open; Zegna family, management to chip in $3.3M for Italian anti-COVID-19 effort; Luxury business, while resilient, likely to contract $66B to $77B in 2020.
Luxury Daily’s live new: LVMH expects first-quarter revenue to drop 10-20pc over COVID-19 measures; 4 questions for CEO Jean-Christophe Babin on Bulgari’s lending hand to Italian authorities; Net-A-Porter suspends operations in US and Europe, keeps Asia Pacific open; Zegna family, management to chip in $3.3M for Italian anti-COVID-19 effort; Luxury business, while resilient, likely to contract $66B to $77B in 2020.
