High-end spirits category flourishing due to “sensploration” culture
As interest in craft cocktails continues to grow, spirits brands will need to implement “sensploration” tactics to remain competitive in a crowded space.
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No easy answers regarding mobile site vs. mobile app
NEW YORK – When brands are experimenting with mobile Web design and mobile applications, they need to make sure the shoe fits the foot.
Luxury now dominated by social connection, says Future Laboratory
According to a new report by The Future Laboratory, in-store interactions remain a driving force in luxury goods purchasing with 46 percent of consumers preferring the one-on-one attention provided in a store setting.
Brands extend breast cancer initiatives long beyond October
Each October for Breast Cancer Awareness Month, luxury brands across sectors work to raise awareness and proceeds for a cure, but how did this initiative become so popular, and what makes it effective?
Luxury Daily, October 8, 2015 – Dolce & Gabbana pens love note to mothers in multifaceted winter campaign
Hotels must cater to voluntourists to stay on top
Traveling is an increasingly popular way for people to give back, and hotel brands must stay on top of the trend to maintain their status as the best in the business.
Balenciaga, Gucci, hotel stays and Saks Fifth Avenue – Live news
Luxury Daily’s live news from Oct. 7 – Demna Gvasalia takes the reins from Alexander Wang at Balenciaga; Gucci continues redirection through new brand motif; Ritz-Carlton, Mandarin Oriental highest-priced hotels in New York; Saks to merge fashion, hospitality in first phase of renovations.
Top 5 brand moments from last week
From the latest in technology to environmental initiatives, brands took a variety of approaches to appeal to consumers.
Luxury Daily, October 2, 2015 – Top 10 luxury brand mobile marketers of Q3
Luxury Daily, September 25, 2015 – Dior redefines fragrance application for consumer exploration boost