With cuts in China’s value-added tax now in effect, luxury brands are reportedly responding by lowering their prices as the government hopes to reinvigorate the world’s second-largest economy.
Content continues to be a predominant theme in mobile marketing, as brands develop music, podcasts and editorial guides designed to engage consumers on the smallest devices.
As luxury continues to lean more towards experiences, marketers are launching partnerships and brand extensions aimed at connecting with consumers in immersive ways.
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Drivers report greater satisfaction with service experiences when dealerships incorporate more digital communications, despite automakers’ delay in harnessing technology.
As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.
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As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.
