Do luxury brands get mobile advertising?
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?
Luxury brands need to be more proactive in cultivating a presence in blogs that have assumed a more central role in the cultural discourse, according to several media experts.
Louis Vuitton, Ralph Lauren and Coach have the luxury sector’s highest digital IQs because of their attention to social media and mobile, according to L2 Think Tank.
Luxury brands must use the reach and convenience afforded by online shopping to offset consumer restraint in the face of a still-tepid economy this holiday season.
BMW is reaching out to affluent African Americans via a year-long partnership with Uptown Magazine that includes events and advertisements across print and digital channels.
NEW YORK – Luxury brands must invest much more heavily in online advertising or find themselves out of touch with the young consumers.
NEW YORK – Luxury icon Louis Vuitton is accelerating efforts to engage fans via social media and streaming video on mobile phones.
NEW YORK – Luxury hotels must redefine their core experiences and value propositions to attract Generation Y consumers, according to a Starwood exec.
Fred Segal Feet is for the first time promoting its annual sale via mobile and online channels.