Luxury Daily, April 13, 2020 – Chanel legal decision shows strategy and limits to controlling reseller’s use of brand’s marks
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The luxury sector, which pre-crisis thrived on millions of Chinese consumers and high-net-worth individuals (HNWIs), has been particularly hit hard by this unprecedented public health crisis, as the very same consumers have been in lockdown for months now.
British luxury trade lobby Walpole got Fondazione Altagamma, its sister organization in Italy, to share the fallout of the COVID-19 coronavirus pandemic on the country and the luxury sector.
Italian fashion label Gucci is giving consumers a virtual tour inside the kitchens of Gucci Osteria da Massimo Bottura, whose latest outpost opened recently two months ago in Beverly Hills, CA.
The business outlook for 2020, as provided in a briefing Dec. 10, is no longer valid as Safilo suffers the consequences of lost sales over lockdowns and store closures to combat the spread of the COVID-19 coronavirus.
Facing unprecedented disruption to brands, stores and supply chains, the fashion industry’s elite chose to work together to pivot to “see now, buy now” (SNBN) livestream showcases, offering a unique proposition direct to China’s fashion consumers – a cloud fashion week.
While much attention has been lavished on French luxury conglomerate LVMH’s efforts in France, Europe and China to help with the fight against COVID-19, its brands in the United States have been active in helping their local communities and causes.
British fashion label Alexander McQueen has come up with an innovative way to engage its audience weekly with a new social media-driven concept called #McQueenCreators.