Luxury Daily, Dec. 20, 2021 – Consumers expect UGC for in-person shopping: Bazaarvoice
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In 2019, millennials and Gen Z accounted for nearly 40 percent of global luxury spending, and by 2026, this number will rise to 60 percent. Already in China, Gen Z consumers make an estimated 15 percent of all luxury purchases.
Over the past two years, livestreams, digital campaigns and ecommerce have all exceeded sales expectations in the country. And today, this online disruption is shaping how millions of Chinese consumers shop for luxury.
By 2025, China’s perfume sales should reach $4.7 billion. Those numbers alone may sound less impressive, but comparing them to the global growth rate — about 7 percent— Chinese market potential has grown to three times the global rate.
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After grappling with the collateral effects of the COVID-19 crisis for nearly two years, the fashion industry looks to 2022 with optimism, but there are caveats to its recovery.
Up to 50 percent of luxury brands operating today may not survive this decade.
The world continues to mourn the loss of Virgil Abloh, men’s artistic director of Louis Vuitton, founder of the Off-White label and groundbreaking designer.
In a global strategy report published this September by Goldman Sachs, the American investment firm said India’s stock market could grow to more than $5 trillion to become the fifth-largest in the world by 2024.
Luxury brands and retailers are taking pop-up shops to the next level as they continue welcoming back shoppers after nearly two years of limited foot traffic amid the COVID-19 pandemic.