Luxury brands look to race ahead of competition at Kentucky Derby
Luxury brands and equestrian enthusiasts alike will be enjoying horse racing during the 145th Kentucky Derby at Louisville’s Churchill Downs Racetrack this weekend.
Luxury brands and equestrian enthusiasts alike will be enjoying horse racing during the 145th Kentucky Derby at Louisville’s Churchill Downs Racetrack this weekend.
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Luxury Daily’s live news from April 23 – Schiaparelli appoints Daniel Roseberry as artistic director; Dolce & Gabbana gets lost in daydream with summery scene; Bloomberg launches luxury real estate portal with Sotheby’s sponsorship; Dalmore takes whisky flight to sea with Cunard; Secoo taps blogger to curate shoppable closet.
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As luxury automakers continue investing in vehicle technology, companies risk alienating a significant number of affluents who believe these innovations detract from the driving experience.
Reflecting the luxury business’ push towards inclusivity and transparency, recent branding efforts have centered on authenticity with a touch of aspiration.
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Today in luxury – Versace’s Luigi Massi dies at 56; Luxury brands snub Amazon but cozy up to Alibaba; Tesla got an early lead, but luxury electric rivals are racing to catch up; BMW pulls ahead of Mercedes in US luxury race.
Luxury brands spoke to the cultural zeitgeist, using social media to weigh in on everything from the Super Bowl to trending hashtags.