Today in luxury marketing – Gucci threw a day-care party for the city’s most fabulous of fabulous children; Neiman Marcus to ramp up spending; Giovanni Bedin revitalizes a heritage brand.
Polo Ralph Lauren Corp. has been named Luxury Marketer of the Year, the most prestigious award in luxury marketing.
Today in luxury marketing – Mulberry bags huge profits rise with help from Alexa Chung; Natalie Portman is the new face of Dior; Nordstrom’s comparables rise; 2011 trends: Content marketing is critical.
Burberry has taken third place in the 2010 Luxury Marketer of the Year awards based on the strength of its innovative digital marketing strategy and continued excellence in traditional media.
Today in luxury marketing – BMW on track to retain premium sales crown in 2010; John Galliano on Dior, fashion and style; Yves St. Laurent’s online casting call; Burberry climbs on speculation PPR may make bid after unit sale.
Luxury marketers who can key-in on YouTube’s potential for delivering engaging branded videos to a mass audience have a step up in connecting with the next generation of affluent consumers.
Today in luxury marketing – Check out the first video for Alexander McQueen’s revamed McQ collection; Haider Ackermann does not want to make anymore men’s clothes until he feels like it.
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.
NEW YORK – Luxury brands have made great strides on the Internet, but still need to experiment with their social and mobile media messaging to learn necessary best practices, according to an executive at Morpheus Media.
