The optimist’s guide to luxury in China for 2022
Although analysts forecast that the economy will swell at a modest rate of above 5 percent this year — a drop from the estimated rate of 8 percent in 2021 — Beijing is bullish on change.
Although analysts forecast that the economy will swell at a modest rate of above 5 percent this year — a drop from the estimated rate of 8 percent in 2021 — Beijing is bullish on change.
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
Luxury brands are looking ahead to the Year of the Tiger with special campaigns and collections with universal appeal.
By 2025, Generations Y and Z in China will account for more than two-thirds of the luxury market.
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Italian fashion label Fendi is anticipating the 2022 Beijing Winter Olympics with a sporty capsule collection.
U.S. department store chain Saks Fifth Avenue is celebrating the return of the Netflix comedy “Emily in Paris” with a curated collection.
Agility Research & Strategy is Luxury Daily’s 2021 Luxury Market Researcher of the Year for its thorough examination and exploration of how luxury brands continue adapting in Asia in response to the COVID-19 pandemic.
Luxury travel retailer DFS Group is continuing its investment in China with the opening of a new beauty hall.