Hermès, Maserati make splash in Robb Report print edition

Published: June 12, 2012

While some marketers go for a modern and interactive approach to advertising in Robb Report’s Best of the Best issue for the iPad, classic brands including Chanel, Hublot, the Bellagio, Maserati and Lamborghini are going for a more tactile approach in the print version.

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Risk-taking vital in luxury travel print ads

Published: May 29, 2012

Luxury travel providers should take risks when attempting to reach affluent consumers via print to spark an emotional connection to the brand, experts say.

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