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Hermès, Maserati make splash in Robb Report print edition
While some marketers go for a modern and interactive approach to advertising in Robb Report’s Best of the Best issue for the iPad, classic brands including Chanel, Hublot, the Bellagio, Maserati and Lamborghini are going for a more tactile approach in the print version.
Risk-taking vital in luxury travel print ads
Luxury travel providers should take risks when attempting to reach affluent consumers via print to spark an emotional connection to the brand, experts say.
Robb Report taps lifestyle, hospitality ads to promote summer travel
CurtCo Media-owned Robb Report is looking to entice summer travel via hospitality, private jet and lifestyle advertisements in its May issue.
Luxury Daily, April 11, 2012 – Top 10 luxury brand mobile efforts of Q1
Luxury Daily, March 16, 2012 – Jaguar refreshes image via largest comprehensive driving experience in brand history
Robb Report targets affluent jetsetters with private aviation supplement
Luxury-focused lifestyle magazine Robb Report is targeting wealthy travelers with a private aviation sourcebook in the print and mobile editions of its September issue.