Versace interprets men’s fragrance with sensual visuals
Italian fashion label Versace is painting a picture of a man who is in touch with his emotions in a film marketing its latest Eau de Parfum with striking cinematography.
Italian fashion label Versace is painting a picture of a man who is in touch with his emotions in a film marketing its latest Eau de Parfum with striking cinematography.
Luxury Daily’s live news from Nov. 21 – Dolce & Gabbana cancels show amid backlash; Swiss watch exports rose 7pc in October; Marie Claire UK makes foray into fashion ecommerce; Audi raises the stakes for test drives in experiential campaign; LuisaViaRoma opens online-meets-offline pop-up in New York; Palazzo Versace grows Chinese business with data-driven approach.
Luxury Daily’s live news from Nov. 21 – Dolce & Gabbana cancels show amid backlash; Swiss watch exports rose 7pc in October; Marie Claire UK makes foray into fashion ecommerce; Audi raises the stakes for test drives in experiential campaign; LuisaViaRoma opens online-meets-offline pop-up in New York; Palazzo Versace grows Chinese business with data-driven approach.
Italian fashion house Versace’s branded hotel in Dubai has seen a 300 percent year-over-year growth thanks to ramped up outreach to Chinese tourists.
Today in luxury – Why video is the future of luxury brand marketing; Versace integrates Versus into Versace Jeans line; Luxury hotels bring in more celebrity chefs in guest gigs; Instagram killed the fashion magazine. What happens now?
Luxury Daily’s live news from Oct. 15 – LVMH sees 180K visitors for international open house; Burberry adopts drop trend in monthly series; Vogue Fashion Festival tackles industry’s “new frontiers” in Paris; Fratelli Rossetti shares love letter to iconic footwear; Versace picks New York for pre-fall show; Jaguar opts for standing out in feline effort.
Luxury Daily’s live news from Oct. 15 – LVMH sees 180K visitors for international open house; Burberry adopts drop trend in monthly series; Vogue Fashion Festival tackles industry’s “new frontiers” in Paris; Fratelli Rossetti shares love letter to iconic footwear; Versace picks New York for pre-fall show; Jaguar opts for standing out in feline effort.
Italian fashion label Versace is hosting its first pre-fall runway show later this year in New York.
Fashion group Michael Kors Holdings Limited is moving further into European luxury with its acquisition of Italian fashion label Versace.
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