Today in luxury – Fast-growing MSC Cruises reveals plans for a new “ultra-luxury” division; Patek Philippe says Chinese demand still rising; Richemont joins Lafayette Plug and Play start-up accelerator; Europe’s biggest luxury brands are nervous about China.
NEW YORK – Luxury marketers are wondering where the role of the sales associate lies today, but frontline employees need authenticity and to take a nod from the art industry.
Canadian department store chain Holt Renfrew is mobilizing its wholesale buying process through an exclusive partnership with digital data exchange Joor.
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British automaker Bentley is ramping up its milestone centennial celebrations with the release of a limited-edition vehicle.
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Storytelling, digital initiatives and in-store events are some of the many ways luxury marketers are exhibiting their branding on the world.
Luxury Daily’s live news from July 13 – Valentino pops up at Printemps; Vogue leans into sneaker craze with Jordan collaboration; McLaren aims to be 100pc hybrid by 2025; Olivela makes offline debut in philanthropic pop-up; George Jensen exhibit documents Scandinavian design’s rise; Luxury housing in high demand in the US: report.
Luxury Daily’s live news from July 13 – Valentino pops up at Printemps; Vogue leans into sneaker craze with Jordan collaboration; McLaren aims to be 100pc hybrid by 2025; Olivela makes offline debut in philanthropic pop-up; George Jensen exhibit documents Scandinavian design’s rise; Luxury housing in high demand in the US: report.
Storefronts can be an antiquated term in this digital age, but the detailed displays in shop windows often create a spectacle that pedestrians and potential consumers cannot resist stopping to marvel and admire.
