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Vogue bulks up February issue with arrival of spring campaigns
Louis Vuitton, Chanel and Gucci promoted spring collections in Condé Nast-owned Vogue’s February “Spring Style” issue as the trend of pushing new collections to consumers earlier continued.
Chanel looks to woo readers with multiple ads in February Tatler
Dior and Chanel are among the fashion houses aiming to create their own romance with readers in the February “Love Story” issue of Condé Nast-owned Tatler as consumer focus reverts to self-gifting in the post-holiday climate.
Dior leverages celebrity interviews to continue Haute Couture conversation
French fashion brand Dior filmed famous attendees of its Haute Couture runway show talking about the collection to sustain interest.
Armani, Chanel propel connection to awards season in February W
Giorgio Armani and Chanel are among the fashion advertisers that sought reader attention in the February issue of Condé Nast’s W magazine’s annual Movie issue to show its connection to Hollywood.
Luxury Daily, January 23, 2014 – Population of ultra-wealthy Chinese to surpass Japanese by 2026: report
Bergdorf, Bloomingdale’s, Saks cater to visitors with Super Bowl campaigns
New York-based luxury retailers are celebrating having the Super Bowl in their hometown for the first time with football-inspired events of their own.
Pratesi draws parallel to Hermès during expansion
NEW YORK – A senior executive at Italian linens maker Pratesi said at Luxury FirstLook: Strategy 2014 that the brand’s entrepreneurial and generational position resembles the state of French leather goods maker Hermès before it rose to global prominence.
Vanity Fair balances swimsuits, murder and Jimmy Fallon in February issue
Giorgio Armani, Gucci and Prada led with new campaigns in the February issue of Vanity Fair magazine that features The Tonight Show host Jimmy Fallon on the cover.
Marc Jacobs casts Miley Cyrus in moody spring ad campaign
Fashion brand Marc Jacobs International has unveiled its spring 2014 women’s wear advertising campaign starring pop star Miley Cyrus, who has had a relationship with the brand for some time.