Mcommerce to generate $50B in sales by 2014: study
With the success of flash sales site Gilt Groupe and etailers such as Net-A-Porter, Generation Y is emerging with strong media consumption habits, and it is imperative that luxury brands keep up.
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Prada, Swiss watches and men of Milan – News briefs
Today in luxury marketing – Prada opening offices in Paris, Hong Kong; Swiss watch industry sees upturn; The men of Milan; Making Facebook your always-on, integrated marketing channel.
Why Hugo Boss is a social media king
Luxury brands can learn from Hugo Boss’ use of social media, which is effective, drives ROI and is integrated with the company’s other marketing efforts.
Reading between the headlines: Making sense of the news in 2010
Reading between the 2010 Luxury Daily headlines shows that high-end marketers were increasingly interested in ramping up their social media strategies in 2010 and that they will continue to do so in 2011.
Prestige brands must learn about diverging consumer shopping preferences: expert
Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.
LVMH fuels Hermes takeover speculation as ownership stake tops 20pc
French conglomerate LVMH Moet Hennessey Louis Vuitton has executed the latest gambit in its ongoing, speculated conquest of independent fashion house Hermes by announcing that it has crossed the 20 percent threshold for ownership of the company.
Burberry sets standard for engaging Generation Y: study
Burberry has reaped the benefits of digital experimentation, social media savvy and public relations acumen to earn the affection and dollars of young, digitally aligned consumers who will dominate the luxury market in years to come, according to L2 Think Tank.
Luxury Daily, Dec. 20, 2010 – Burberry sets standard for engaging Generation Y: study
Luxury brands that do not implement SEO are in trouble
Search engine optimization is an absolute must for luxury brands looking to drive consumers to their Web sites and even in-store.
Hugo Boss promotes fashion show via social media push
German designer Hugo Boss is driving awareness of its spring fashion show with a branded contest promoted heavily through social media platforms such as Facebook, Twitter and YouTube.