Fashion industry will likely be different post-pandemic
The COVID-19 pandemic has hit the global fashion industry hard and is transforming how apparel and accessories are being purchased across the board.
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Why now is a good time to grow an email database
With luxury marketers looking for ways to remain relevant when stores are closed and consumers housebound, email marketing offers a direct channel to both connect and sell products.
How to win back loyalty of rattled employees?
Retailers, manufacturers and brands across luxury sectors have had to lay off or furlough employees in response to the loss of income from the COVID-19 healthcare crisis and resultant government-imposed lockdowns.
Gucci launches on Douyin in play to reach Chinese millennials and Gen Z
Gucci announced it is launching on the short video app platform Douyin – the Chinese version of TikTok.
What will the luxury experience look like after the pandemic?
When the COVID-19 coronavirus pandemic finally subsides, chances are that nothing will go back to the way it was before. The challenge will be to translate the tangible into the intangible, from bricks to clicks without missing a beat.
Hermès Q1 sales down 6.5pc to $1.62B over COVID-19 measures globally
While off to a strong start in January, the Paris-based company attributed the drop to store closures first in China and then Europe, United States and Asia at the end of the quarter.
Gucci introduces new digital gifting service in time for Mother’s Day
Italian fashion label Gucci has debuted a new digital gifting service to make up for the loss of access to its bricks-and-mortar store network that is shut down in most markets due to COVID-19 lockdowns.
Worry-free strategies that luxury brands can learn from China
In any branding revolution, context is key. As China shows signs of recovery, Chinese retailers and businesses are offering clues as to how certain quick and smart moves could lead to fundamental market changes in the future.
Luxury Daily, April 22, 2020 – How should luxury brands craft “We’re back” messages?
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How should luxury brands craft “We’re back” messages?
As countries in Western Europe begin to loosen restrictions and even New York is seeing its curve flatten, luxury brands are beginning to wonder what is next after the COVID-19 crisis flooded through the world last month.