The fundamental “extreme” values of luxury never change. Therefore, as the generational shift from millennials to Gen Z happens or as the world moves towards the metaverse, the fundamental mechanics of luxury are never different.
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Louis Vuitton is the largest luxury brand by sales, Dior has broken into the €5 billion-plus mega-brand club and Tiffany is on the verge of becoming a member. Is there a limit to how much sales a luxury brand can generate?
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton had a record 2021, thanks to growth across the board and a strong performance from fashion and leather goods.
French fashion house Balenciaga has retained its spot at the top of the Lyst Index of fashion’s hottest brands.
Since the luxury industry has become over reliant on brand ambassadors and idols in China, it is safe to say that this crackdown will have a powerful impact.
Global fashion media group L’Officiel, and parent company for high-fashion magazine L’Officiel, has been acquired by Hong Kong-based conglomerate AMTD International.
Italy’s Armani Beauty is welcoming American actor and producer Tessa Thompson to its diverse lineup of ambassadors.
High-profile celebrities have historically been front row at runway shows, seated among fashion’s most elite figures, but now they are beginning to appear more frequently on the catwalk.
Many brands have been incorporating Guochao elements to boost sales in recent years, with one estimate putting the market for Guochao fashion alone at around RMB 35 billion ($5.4 billion).
