Chanel, Gucci and Fendi were among the fashion marketers bridging the gap between print and digital with advertisements and featured pieces in pictorials found in W’s “Instaglam” March issue.
Mandarin Oriental is adding Morgan Freeman to its celebrity endorsement campaign that provides a rolling series of approvals for properties.
Now that Net-A-Porter’s print magazine Porter has hit newsstands worldwide, how does its inaugural spring 2014 issue compare to well-established fashion imprints?
Fashion marketers such as Chanel, Gucci and Fendi aimed to make their presence known by featuring multiple advertisements in Condé Nast-owned Vogue’s March issue.
Fendi, Christian Dior and Louis Vuitton were among the fashion marketers that promoted the latest handbag designs in Condé Nast-owned Tatler’s March issue to complement the spring collections featured in the publication.
Hermès, Giorgio Armani and Saint Laurent Paris are among the fashion marketers who embraced the affluent readership of The Wall Street Journal’s monthly supplement WSJ. magazine owing to the lush pages ideal for displaying campaigns and the presence of top contenders.
International environmental organization Greenpeace is putting pressure on eight luxury fashion brands to revise their production processes after finding toxic chemicals in their apparel and accessories.
Italian jeweler Bulgari’s hotel and resorts in Milan are anticipating an influx of fashion-forward guests during the city’s annual Fashion Week with a special offer.
