What types of marketing should brands resume as lockdowns ease?
As stores around the globe begin to reopen, it is going to take some strategic marketing to reconnect with consumers and entice them into bricks and mortar.
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With TAG Heuer play, Bernard Arnault moves another child to anchor his LVMH empire
French billionaire Bernard Arnault is moving all the chess pieces into place.
Luxury Daily, June 5, 2020 – The art of reopening: How luxury brands and retailers should get it right
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Will makeup catch up with skincare in post-pandemic China?
For makeup consumers in China, the COVID-19 lockdown at the beginning of the year gave them a lot of time to reflect on past purchases.
Luxury Daily, June 4, 2020 – Why luxury brands should explore virtual work events to boost morale
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The end of efficiency
Across industries, companies aspired to stay lean to keep profits high. No one wanted cash sitting in their balance sheet, or inventory sitting in their warehouse. Now they are learning the value of inefficiency in real time.
Italy’s Safilo on new ecommerce journey with control of California-chic Blenders Eyewear
Italy’s Safilo Group, a maker of sunglasses and eyeglass frames, has completed the acquisition of a 70 percent stake in Californian ecommerce retailer Blenders Eyewear that is popular with millennials and Gen Z consumers.
Luxury Daily, June 2, 2020 – Christie’s, Sotheby’s double down on digital auctions this summer
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Swiss watch brand Girard-Perregaux holds auction with retailer Wempe for New York food charity
Swiss watchmaker Girard-Perregaux and German jewelry and timepiece retailer Wempe have joined forces to support a New York charity that needs help with its food-rescue operations.
Weakened department stores embolden luxury brands to go seasonless
Italian fashion label Gucci revealed plans to scale back the scope of its fashion show business this week, opening the potential floodgates for others to follow.