Luxury Daily, April 22, 2014 – Valentino blends past with present through customizable collection
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Cartier, Hermès inspire vacation lifestyle in Architectural Digest’s May edition
Cartier, Hermès and Roche Bobois crafted a “fine romance” in the May issue of Condé Nast’s shelter publication Architectural Digest to embody the affluent lifestyle of the magazine’s audience.
Condé Nast creates momentum for Born Free Africa charity via print ads
Condé Nast imprints are joining the fight against mother-to-child HIV transmission through a partnership with charity Born Free Africa.
BMW inserts 7 series into buzz surrounding Italian fashion exhibition
German automaker BMW is facilitating “The Glamour of Italian Fashion 1945-2014” exhibition at the Victoria and Albert Museum, London, by acting as the fleet for VIP guests.
Baselworld 2014 innovations propelled by social media
Each year at Switzerland’s Baselworld Watch and Jewelry Show jewelers, watchmakers and fashion houses gather to showcase their latest creations to capture consumer attention by reaching new levels of innovation.
Financial Times responds to popularity of supplements with How To Spend It expansion
The Financial Times is celebrating the twentieth anniversary of its How To Spend It magazine supplement by expanding its reach to affluent readers in Italy through a partnership with Italian newspaper publisher Il Sole 24 Ore.
Top 10 luxury brand social marketers of Q1
Social campaigns seen during the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand’s identity and values.
Louis Vuitton, Dior aim for accessibility in W magazine’s April edition
Fashion marketers such as Louis Vuitton, Dior and Gucci promoted their latest handbags in the front of the book of W magazine’s April issue to bolster the fashion-centric topics covered in the publication.
Luxury Daily, March 31, 2014 – Expert content lifts purchase intent more than branded user-generated media
Pinterest weaves social sharing, cataloging for jewelry brand exposure
Unlike Instagram, social networking and imagery-based inspiration board tool Pinterest allows consumers to browse a wide array of products and includes the option to seamlessly connect to a brand’s Web site where items can be explored further, potentially leading to a purchase.