Loewe points to both past and future with latest ad campaign
Spanish leather goods brand Loewe is looking ahead with its recently unveiled advertising campaign.
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Berluti asks consumers to get creative, playful for user-generated gallery
French leather goods maker Berluti is highlighting its own playful nature with a user-generated gallery on its Web site.
Luxury Daily, June 24, 2014 – Tiffany explores Elsa Peretti’s career to spark collection interest
Luxury marketers target aspirational readers of Vanity Fair’s July edition
Christian Dior and Gucci are among the marketers using Vanity Fair’s “Hollywood’s Next Wave” special issue to appeal to a new generation of consumers.
Armani, Missoni discount for charity at Convivio Milan
Fashion brands are donating their merchandise for a cause at this year’s Convivio Milano trade show.
Porsche Design boosts in-store traffic with Linkin Park collaboration
German fashion label Porsche Design is bringing in new consumers with a capsule collection designed in collaboration with United States rock band Linkin Park’s Chester Bennington.
Tod’s showcases versatility of Gommino through user-generated content
Italian apparel and accessories label Tod’s is putting the spotlight on stylish fans with a user-generated microsite centered on its Gommino loafer.
Luxury marketers push summer accessories in Vogue’s June edition
Prada-owned Miu Miu, Valentino and Dolce & Gabbana promoted accessories in the June issue of Condé Nast-owned Vogue to emulate the magazine’s “summer style made easy” tagline.
Chanel, Dior take sensory approach in June issue of Vanity Fair
Chanel and Dior vied to be the most visible luxury marketers in the June edition of Condé Nast-owned Vanity Fair.
Style.com/Print Fall 2014 captures American spirit via global marketers
Giorgio Armani, Christian Dior and Balenciaga were among the marketers channeling the “American Spirit” in the fall 2014 issue of Fairchild Fashion Media’s biannual imprint, Style.com/Print.