Royal Copenhagen asks consumers to muse on black and blue for social contest
Danish porcelain brand Royal Copenhagen is generating interest in a launch of new black and blue tableware with a user-generated content call.
Search Results for: versace
Ralph Lauren, Gucci targets readers of all ages in Vogue’s August edition
Ralph Lauren, Chanel and Gucci were among the luxury fashion marketers to share current collections with the cross-generational readers of Vogue’s August issue.
The Ritz-Carlton aggregates UGC to scale memories campaign
The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.
Luxury marketers give glimpse of fall fashions in W’s August edition
Christian Dior and Louis Vuitton are among the luxury marketers aiming to be seen within the fall fashion preview pages in W magazine’s August issue.
Chanel, Gucci strengthen royal affiliations in Vanity Fair’s August edition
Chanel, Gucci and Saint Laurent Paris were among the collection of luxury marketers wishing Britain’s Prince George a happy first birthday in the August issue of Vanity Fair.
Nordstrom integrates Instagram to create shopping experience
Department store chain Nordstrom is using Instagram to encourage consumers to purchase products featured on the social media platform.
IWC Schaffhausen creates special-edition watch to promote philanthropic efforts
Swiss watchmaker IWC Schaffhausen is demonstrating its support for Laureus Sport for Good Foundation with the annual special-edition Laureus watch.
Ferragamo uses microsite to depict global influence
Italian fashion brand Ferragamo is launching a new collection modeled after a buckle.
Mercedes-Benz hosts Evolution Tour to reach younger consumers
Mercedes-Benz is hosting a summer and fall concert series across the United States featuring three rising artists.
Prada, Dior aim to make an impression in July edition of Vogue
Luxury marketers such as Prada and Christian Dior jockeyed for attention in the July issue of Condé Nast’s Vogue that featured actress Lupita Nyong’o on the cover.