Italian fashion label Fendi is the latest high-fashion brand to use an immersive approach to retail marketing, as it takes over British department store Harrods. But its strategy of tapping a multitude of different pop-up styles in one launch is what makes this endeavor stand out.
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
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Although automakers have found success with more sophisticated infotainment platform, drivers report disappointment in areas such as engine problems and driver assistance systems.
