Gold is Gen Z’s new best friend
Thanks to Western influence, mainstream consumers turned to diamonds and other gems, leaving gold jewelry as a washed-up symbol of the past. But 2022 has flipped this narrative on its head.
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Luxury brands bring awareness to climate change for Earth Day
Through social media efforts and nonprofit collaborations, luxury brands are honoring Earth Day, but as climate change poses a threat to all ecosystems, the messaging is not overwhelmingly celebratory.
Forget short video, “medium-form” video is China’s latest brand battleground
Audiences in smaller Chinese cities are not to be ignored, as these individuals are eager to consume content and, in many cases, are flush with cash and big ecommerce spenders.
LVMH Beauty teams with carbon negative company
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton’s beauty division is partnering with carbon negative materials company Origin Materials to develop sustainable low-carbon footprint packaging for its products.
How luxury brands should navigate Chinese fonts
Chinese authorities nationwide have the right to implement censorship on publications – including packaging and brand campaigns – and TV shows, as well as online video and radio programs.
The Macallan distills the essence of New York through documentary
Scottish whisky maker The Macallan has ventured across the pond to launch a new limited-edition single malt.
Armani discovers what makes an icon in ongoing series
Italy’s Armani Beauty is honing in on its most renowned products and exploring what makes consumers come back for more.
Luxury Daily, April 14, 2022 – Global disruption is opportunity for innovative brands: Kantar
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Will China’s latest lockdowns hamper LVMH?
LVMH is bracing for future impact due to China’s ongoing zero-COVID policy and the changing situation.
Gucci celebrates artistry, creativity in collaborative digital project
Italian fashion house Gucci is embracing its artistic side in a collaborative effort centered on two classic handbags.