Nordstrom employs New York Instagrammers to personalize fall accessories
Department store chain Nordstrom gathered a group of Instagram aficionados to photograph its fall accessories to add a personal touch to its ecommerce pages.
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Top 5 brand moments from last week
Social media is starting to get the hang of monetizing posts.
Tiffany leads the way in mobile: report
The Interactive Advertising Bureau reviewed the top 100 fashion brands chosen by Women’s Wear Daily’s and found that jeweler Tiffany & Co. is ahead of the pack.
Saks introduces user-generated content hub to propel purchases
Department store chain Saks Fifth Avenue is heightening its sense of community through a new content hub that streamlines social media interactions with consumers.
Luxury Daily, August 25, 2014 – Cartier shows Panthère’s historic prowl from A to Z
Net-A-Porter limits fall fashion wait time with shipping offer
Online retailer Net-A-Porter is helping affluent consumers transition their wardrobes from summer to fall with a limited-time, free next-day shipping promotion.
Louis Vuitton, Burberry use lengthy campaigns in September Vogue to remain top-of-mind
Fashion and jewelry marketers turned to Condé Nast women’s magazine Vogue’s September issue to run long-form campaigns.
Fashion, luxury advertisers boosted WSJ. magazine’s biggest women’s style issue
Forty-six percent of the advertisers in The Wall Street Journal’s WSJ. magazine’s September issue were new to the publication, contributing to the imprint’s largest page count in its six year history.
Chanel, Ralph Lauren aim for new season purchases in September Tatler
Apparel marketers turned to Condé Nast Tatler’s September issue to draw attention to their latest collections in an issue that promises “fashion that won’t make you look like a twit.”
Vanity Fair inspires wardrobe envy with September style issue
Louis Vuitton, Armani and Gucci were some of the fashion marketers that looked to Condé Nast-owned Vanity Fair’s September issue to reach consumers within the style-themed content.