Key mobile commerce lessons learned from eTail West
By end of this year, it is estimated that chief marketing officers will spend more money on technology than chief information officers.
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Spending habits, Tory Burch and ecommerce – News briefs
Today in luxury marketing – Improved outlook lifts February sales; Luxury goods: Men buying like women, ladies shopping like guys; Chris Burch steps down as co-chair of Tory Burch; Virtual-closet Web sites revise online fashion shopping.
Is behind-the-scenes access now mandatory for luxury brands during Fashion Week?
Luxury brands offering social media all-access passes and behind-the-scenes footage for Mercedes-Benz Fashion Week are not only becoming the norm, but mandatory for those looking to engage with consumers on a deeper level.
Oscar de la Renta uses consumer inspiration for digital corkboard
U.S. label Oscar de la Renta has just launched The Board, an interactive Web site where consumers can upload images to inspire Mr. de la Renta and the team as they work on the Resort collection slated to show in May.
Luxury Daily, February 17, 2012 – Oscar de la Renta uses consumer inspiration for digital corkboard
Michael Kors boosts runway show reach with digital campaign
Lifestyle brand Michael Kors is increasing the amount of time fans spend with its fall/winter fashion show through an interactive microsite and Pinterest component for its All Access Kors campaign.
Tablets and social to make impact on mobile commerce
As consumers shift their online browsing and buying behavior away from personal computers and toward mobile devices – in particular, tablets – their shopping habits are adapting.
Neiman Marcus enlists blog photographers through social media contest
Department store Neiman Marcus is looking for new street-style photographers to take pictures at music festival SxSw for its NMDaily blog through a Facebook contest launched last week.
Luxury Daily, February 6, 2012 – Lexus speeds ahead with Facebook Timeline engagement
Michael Kors ignites St. Valentine’s Day conversation through digital campaign
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.