Cities of luxury: Shanghai – Luxury Memo special report
With its rich, cosmopolitan history and high-net-worth population, Shanghai has long been regarded as one of Asia’s premier luxury capitals.
With its rich, cosmopolitan history and high-net-worth population, Shanghai has long been regarded as one of Asia’s premier luxury capitals.
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With its rich, cosmopolitan history and high-net-worth population, Shanghai has long been regarded as one of Asia’s premier luxury capitals.
With its rich, cosmopolitan history and high-net-worth population, Shanghai has long been regarded as one of Asia’s premier luxury capitals.
Luxury brands are leveraging digital tools, from gaming platforms to reimagined Web sites, as they seek to attract more valuable omnichannel consumers.
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
Among luxury brands, French fashion label Louis Vuitton generates the most visibility and passion on social media, as other true luxury players continue to find their social footing.
Luxury brands turned to pop culture fixtures and took inspiration from trending social issues as they looked to reach large audiences through engaging video content.
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.