There is a hum of anxiety over making sure that marketers are not missing out on the next big thing in mobile, whether that is payments, augmented reality or the next Pinterest/Instagram.
The introduction of Facebook Timeline in addition to savvy cross-channel promotions through social media and mobile created buzz in the luxury industry in terms of digital marketing during the first quarter of 2012.
Today in luxury marketing – Proenza Schouler to open store in New York; Hermès to auction bags in London; A private jet with space for both the Rolls-Royces; Gilt Groupe cashes in on Pinterest.
Fashion label Michael Kors is celebrating 1 million Facebook fans by revamping its page to Timeline, showing off brand and designer history, a curated video and dedicated social media components.
Italian handbag and footwear designer Salvatore Ferragamo is aiming for younger consumers through a digital campaign called Girls About Town that includes a dedicated Tumblr and contest.
The Four Seasons Hotel Co. has been named the No. 1 digitally-savvy hotel brand, attributing its success to a combination of mobile, Web site, digital marketing and social media success, according to L2 Think Tank’s 2012 Digital IQ: Hotels study.
Lifestyle brand Baccarat is syncing emotive and practical marketing in the relaunch of its Web site through video, commerce and content.
New York-based department store Bergdorf Goodman is showcasing its high-end spring shoe styles through an independent catalog.
