Luxury Daily, June 11, 2020 – How to get digital premieres right
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Digital premieres have become all the rage as luxury brands from BMW to Chanel look to build buzz and showcase new products in the era of the COVID-19 coronavirus.
The after-effects of the COVID-19 lockdowns are only now becoming evident, with payroll cuts looming for many brands. Bentley Motors and Aston Martin Lagonda were already on a shaky wicket, but the coronavirus outbreak did no favors.
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Luxury brands have a legacy in sports sponsorships, but will this change now that several professional sports organizations have been forced to re-imagine their 2020 live-event schedules with COVID-19 social-distancing rules?
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India’s luxury market may not be as big as China’s or most European countries, but its growing list of billionaires and millionaires is impressive. So how has the COVID-19 coronavirus pandemic affected the Indian market for luxury goods and services?
Fueled by access to the Internet and international trends, aspiring Indians want enhanced experiences that make their lives better. Cash-rich, time-poor middle class and upper middle class Indians are driving the rise in spending across categories.
The consortium comprises major U.K. industrial, technology and engineering companies across sectors such as automotive, aerospace and healthcare.