LVMH kicks off fashion week with co-hosted Harlem’s Fashion Row event

Published: August 29, 2022

In partnership with Harlem’s Fashion Row (HFR), French luxury conglomerate LVMH Moët Hennessy Louis Vuitton will a new award in light of the late Virgil Abloh’s legacy, as part of a co-hosted anniversary event slated to start off New York’s biggest fashion event.

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Are KOL collaborations still important for luxury brands in China?

Published: August 22, 2022

While brands have signed Chinese brand ambassadors and spokespeople for decades, collaborations in which the celebrity takes a more active role akin to a co-creative director and essentially “co-brands” a product or collection have only gained ground over the past several years.

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