Bottega Veneta connects to consumers over architectural cause
Italian fashion label Bottega Veneta is launching a social campaign to celebrate Japan’s Hotel Okura Tokyo, a favorite of creative director Tomas Maier.
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Luxury Daily – December 8, 2014 – UK to surpass Italy, France as top European luxury market by 2018: report
Real estate commands readers’ attention in Art Basel Miami Beach imprint
Fendi and Giorgio Armani looked to Niche Media’s special-edition imprint for Art Basel Dec. 4-7 to promote their residential properties during a time frame when numerous wealthy individuals flock to Miami Beach for the annual art festival.
Luxury Daily, December 5, 2014 – Madison Avenue boutiques join forces for charitable shopping event
Brands fight HIV transmission among children with teddy bear auction
Luxury fashion houses and designers are raising money for Operation Bobbi Bear through the auction of one-off teddy bears.
Schiaparelli confirms Marco Zanini’s departure
Following rumors earlier this week, couture house Schiaparelli has confirmed that creative director Marco Zanini will be leaving.
Luxury Daily, November 7, 2014 – Condé Nast enables shoppable ads to boost consumer engagement
Pinterest narrows marketing funnel to allow for smooth consumer journey
NEW YORK – By aggregating the passions and interests of consumers through visual media, Pinterest allows brand partners to visually craft a story that aligns with its values and identity, explained a senior executive from the social platform at ad:tech New York Nov. 6.
Fragmented audience platforms offer opportunity for authentic engagement
NEW YORK – Audience platforms that treat brands like consumers allow for the most authenticity, but they also require marketers to adhere to community rules, according to panelists at ad:tech New York 2014 on Nov. 5.
Luxury Daily, November 4, 2014 – French luxury maisons pen utopian tale for Comité Colbert’s 60th anniversary