Published: August 29, 2019
The German sports car maker is one of many auto brands including General Motors Co.’s Cadillac and Daimler’s Mercedes-Benz that offer subscription-based, short-term ownership experience models.
Published: August 29, 2019
With trade tensions continuing to escalate between the United States and both China and Japan, luxury automakers in the U.S. and abroad are likely to take a hit.
Published: August 28, 2019
Drivers’ reactions to in-vehicle safety technology vary widely based on automaker, with many consumers remaining wary towards the automated features manufacturers have been emphasizing.
Published: August 27, 2019
Swiss watchmaker Tag Heuer has tapped a trio of rising tennis stars as ambassadors, highlighting a shared dedication to precision.
Published: August 27, 2019
Your Message Subject or Title
Published: August 27, 2019
Luxury brands are leveraging the U.S. Open to engage with tennis fans, turning to innovative experiences in an effort to connect with consumers watching the tournament live and on television.
Published: August 26, 2019
According to research from the American Customer Satisfaction Index, customer satisfaction with automakers has fallen 3.7 percent from 2018, pointing to further challenges for the industry in the United States this year.
Published: August 26, 2019
The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.
Published: August 22, 2019
German automaker Audi is announcing the North American arrival of one of its most iconic models through a cinematic campaign about a lifelong passion for the marque.
Published: August 21, 2019
Your Message Subject or Title