Mercedes-Benz hosts Evolution Tour to reach younger consumers
Mercedes-Benz is hosting a summer and fall concert series across the United States featuring three rising artists.
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JetSuite calls out competitors for questionable pricing
Private jet charter company JetSuite is basing its latest campaign on the industry’s lack of transparency by emphasizing the misleading pricing hooks of competitors.
77pc of affluent millennials optimistic about economy: report
The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.
Robb Report increases its fashion-focus in September issue
Ralph Lauren, Hermès and other men’s apparel and accessories brands are displaying their fall/winter 2013 collections in advertisements found in the September fashion issue of Robb Report.
Luxury Daily, August 30, 2012 – Hugo Boss bolsters tech savvy via click-to-commerce mobile emails
PlaneClear targets high-net-worth consumers via concierge partnership
Private aviation provider PlaneClear is adding concierge services to its repertoire under a mutually-exclusive partnership with Carefree Lifestyle that could streamline flight and service bookings.
Luxury Daily, August 14, 2012 – Korean luxury market growing 12pc each year: study
Luxury Daily, August 10, 2012 – The difference between affluent male and female mobile customers
Digital best practices for luxury jets, yachts
The reach of the digital landscape to the masses could make private aviation and yacht providers hesitant to spread their brand message on this medium. However, a luxury brand that does not enact a digital strategy will miss out.
Four Seasons, Magellan Jets leverage services via Caribbean package
Four Seasons Resort Nevis and private aviation provider Magellan Jets are partnering to market a Caribbean flight and hotel package to affluent travelers that corresponds with Nevis island’s Culturama festival.