Today in luxury marketing – Tod’s 2012 sales meet expectations; Inside Oscar de la Renta’s debut London store; Jaguar Land Rover earnings growth stalls on cheaper SUV; Azzedine Alaïa in scent deal with Beauté Prestige.
Today in luxury marketing – Tod’s posts double-digit growth in half; Before rebranding: 5 questions to gauge your brand health; Luxury worries intensify with Ralph Lauren warning; Luxury brands are going where the rich kids are: Instagram.
Today in luxury marketing – Tod’s sales climb; Roberto Cavalli is now blogging prodigiously; Wall Street’s cutbacks nip at Hamptons; Karl Lagerfeld is now on Twitter.
Today in luxury marketing – Mercedes apologizes for use of Che Guevara photo to promote luxury cars; Luxury shoemaker threatens to quit Colosseum repair; Jean Paul Gaultier now designs bars of solid gold.
Today in luxury marketing – Dolce & Gabbana to launch first men’s sport fragrance; Chloé’s video for its new spring scent, L’Eau de Chloé; New spring ads: Anne Hathaway for Tod’s; Shandong heavy to buy Italy’s Ferretti Yachts.
Today in luxury marketing – LVMH said to weigh bidding for Amanresorts luxury hotel chain; Bergdorf Goodman opens a Tom Ford boutique.
Today in luxury marketing – Tod’s profits climb; Merging inside the Madison Avenue Barneys; Markets gyrate over economy.
Today in luxury marketing: Tory Burch wins cybersquatting suit; Luxe shoemaker Tod’s pledges latest aid to La Scala; Vera Wang opens first store in London.
Today in luxury marketing – Tod’s profits up 33pc; Post-recession, the rich are different; Derek Lam, eBay celebrate line; Luxury-goods firms contemplate IPOs.
Leather goods manufacturer Tod’s is targeting consumers with a short film to promote its spring/summer collection and, in the process, building its email database.
