Luxury marketers in the apparel and accessories and jewelry categories were on top of their game during the last quarter of the year in providing savvy consumers with digital experiences that aligned with the 360-degree brand world.
Luxury marketers looked to engage consumers and prompt purchases though campaigns that touched multiple channels during the last quarter of the year.
British marketer Burberry is rounding out its product-focused holiday efforts through a musical, animated social video that pushes visits to its most technologically-advanced flagship store in London.
British fashion house Burberry celebrated the opening of its Chicago flagship store with a physically- and digitally-immersive event that showcased weather and city residents.
Prada-owned Miu Miu is feting its exclusive brand lifestyle through a private members club called The Miu-Miu-London that closes today after a three-day stint.
NEW YORK – A Forrester Research executive at the Luxury Interactive 2012 conference said that luxury marketers need to have a mobile-first approach to better enhance their brand value and drive in-store traffic and engagement.
Silvermaker Christofle is celebrating the launch of its new flagship in New York through event marketing, digital efforts and limited-edition products in the store.
Today in luxury marketing – Burberry CEO Angela Ahrendts: ‘We are not changing strategies’; McQ Alexander McQueen makes Dover Street debut; Lexus previews LF-CC Concept ahead of Paris debut; France’s fleeing billionaire.
British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.
German label Hugo Boss is getting in on the action in London by targeting consumers with a mobile city guide that is available for download when consumers scan a QR code.
