Out-of-home advertising – Luxury Memo special report
The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.
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Tom Ford tells it how it is for NYFW fragrance launch
U.S. fashion label Tom Ford is ensuring its enthusiasts smell “expletive” fabulous thanks to a new limited-edition fragrance.
Luxury most prolific user of live branded video: L2
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
Gucci, Balenciaga face backlash over allegations of stealing designs
Big fashion houses are accustomed to knock-offs and cheap counterfeits floating around, but when the tables are turned and designer labels are the ones accused of plagiarism, the issue becomes more complicated.
Luxury Daily, April 28, 2017 – Luxury must take ownership of brand story, or someone else will
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Monaco, Nordstrom, two French families and Anna Wintour – News briefs
Today in luxury marketing – Monaco’s expensive mansions beat Hong Kong luxury homes; Progress report: Nordstrom’s $500M NY flagship; Almost all of luxury fashion is now owned by two French families; Anna Wintour on the Met Ball, the future of magazines and her own future.
Luxury Daily, April 27, 2017 – Marketing Brands need to create value for customers, not from them
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Top 10 controversies in China’s luxury industry for 2016
From geopolitical disputes to debates over cultural appropriation, China tends to be a place where it is easy for foreign brands to get embroiled in controversies, no matter how hard they try to avoid it.
Tom Ford-branded gift under fire after Golden Globe judges nominate “Nocturnal Animals”
Fashion designer Tom Ford has been nominated for two Golden Globes for his directorial debut, but his fragrances were included in gift bags sent to judges.
Luxury Daily, October 24, 2016 – Luxury market to see 4pc compound annual growth revenue by 2020
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