Today in luxury marketing – Loewe redesigns logos and packaging; BMW tops Mercedes in May as cheaper luxury models woo buyers; Has Karl copied New Balance?; From the Arctic to Africa: where China’s wealthy want to travel.
Today in luxury marketing – Lagerfeld brand inks deal in Middle East; China’s addiction to luxury goods; Do snobbish sales associates lead you to buy more?; Dressing up: How Charles James elevated American fashion.
Karl Lagerfeld, creative director of both Chanel and Fendi, is spending time curating the fragrance portfolio of his eponymous fashion label with a interactive digital touchpoint approach to increase awareness for the new range.
Today in luxury marketing – Outerwear, embellishments shine for buyers in Paris; Shelling out for Fabergé; Karl Lagerfeld to design Macau hotel; Billionaires join celebrities at Armory Show on Art Surge.
Today in luxury marketing – Italian luxury stocks drop on fears of a sector slowdown; Rolls-Royce eyes luxury SUV market; What do the top 3 luxury watches of 2013 have in common?; Karl Lagerfeld designs suites for Hôtel de Crillon in Paris.
Today in luxury marketing – Wildest desires; Red Square bids goodbye to Louis Vuitton suitcase; Luxury coat brand Moncler readies $1.1B flotation; Get ready for Karl’s debut London store.
Today in luxury marketing – Longchamp outpaces Vuitton by sticking to value-for-money luxury; Louis Vuitton fetes Sofia Coppola at Le Bon Marché; Bang & Olufsen’s loss widens on weak European markets; Karl sketches Coco: see Lagerfeld’s Chanel illustrations.
Today in luxury marketing – Dior takes over windows at Saks; Karl Lagerfeld begins China store rollout; Mercedes sales jump 19pc to August record high; Bombardier to sell Flexjet unit, gets $1.8B jet order.
Today in luxury marketing – LVMH raises Hermès stake — again; Karl Lagerfeld: The documentary; BMW’s i3 hatchback is mark of electric car confidence; Hungary wants to launch 30-35pc luxury tax.
Today in luxury marketing – Former Valentino chairman embroiled in tax evasion case; Carine Roitfeld and Karl Lagerfeld make sweet, sweet pictures together again; BMW bets electric car offer may fend off Audi; Jaguar changes gear to embrace mass appeal.
