I have been asked any number of times, particularly by men of means, why should anyone want to pay the expensive prices for a suit, shirt or necktie? Whenever that question comes up, I am reminded of my early days at Bonwit Teller.
Balenciaga is emphasizing the brand’s dedication to its heritage while looking to the future in its Fall/Winter 2011 campaign, as well as in a revamped Web site, which should be launching later this week.
Lincoln has partnered with magazine publisher Hearst to launch an interactive advertising campaign series that aims to push the brand into the ranks of luxury automakers.
Ninety-seven percent of survey respondents found mobile bar codes useful during their holiday shopping, creating opportunities for marketers to influence consumers’ purchase decisions.
Today in luxury marketing – State statutes could complicate Saks takeover; Orlando Bloom’s Boss Orange fragrance ad campaign revealed; BMW splits from Oracle after huge America’s Cup win.
Louis Vuitton has taken second place in the 2010 Luxury Marketer of the Year awards based on a superb multichannel strategy that brings the history and prestige of the French fashion icon to life.
A growing number of luxury automotive brands are going mobile with their advertising strategies to reach an increasing consumer base with smartphones, according to Millennial Media.
Audi of America has launched a new iPad application to promote its 2011 A8 vehicle and drive foot traffic to its dealerships.
With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.
