Luxury Daily’s live news from April 12 – Prada looks toward omnichannel investment for maintainable growth; Armani’s Frames of Life takes multimedia approach to eyewear marketing; Selfridges campaign gets green light after ASA investigation; Audi expands racing-inspired sport brand to US market; Fendi opens space for furniture, home lines in first Fendi Casa flagship.
Italian fashion label Giorgio Armani’s latest eyewear collection comes with a unique interactive digital experience in the form of a love story told through audio, video, branching paths and interactive photos.
The luxury sector is expanding its presence further into South by Southwest as young affluent consumers flock to the festival, with brands such as Armani and Neiman Marcus implementing their own unique activations.
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Italian fashion label Giorgio Armani is braving the elements to take viewers on sensorial experience for its Acqua di Giò fragrance for men.
Today in luxury marketing – Mission of Giorgio Armani Foundation revealed; Lamborghini open to considering all-electric supercar: CEO; Donald Trump’s worst deal; Architectural Digest undergoes renovations for the social media age.
Italian apparel and accessories brand Giorgio Armani is hoping to make a dramatic impact with its third annual film project with the help of a special bot that goes beyond commerce.
Giorgio Armani Beauty is extending its Chris Pine-fronted party tale with a film that explains how the night ended.
Giorgio Armani Beauty is taking inspiration from its namesake fashion line’s sharp suiting for a cosmetic that is touted as a “confidence booster.”
Italian fashion house Giorgio Armani is sharing what it will say “Sì” to in 2017 through a social activation tied to its Sì women’s fragrance.
