Burberry taps London as muse for multichannel autumn campaign
British fashion group Burberry is using hometown London as inspiration for its autumn/winter 2012 campaign starring Roo Panes and Gabriella Wilde.
British fashion group Burberry is using hometown London as inspiration for its autumn/winter 2012 campaign starring Roo Panes and Gabriella Wilde.
Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.
Barneys New York created a social setting on its ecommerce site where consumers can make shopping lists, share favorites and shop user-recommended products, a move likely to distinguish the retailer from its competitors.
To honor Queen Elizabeth II’s 60 years on the throne, London-based chocolatier Charbonnel et Walker has created British-themed products and is pushing them to its most loyal customers via email.
Bergdorf Goodman is continuing its focus on beauty in a niche catalog that shows fragrances, cosmetics and creams from luxury brands such as Prada, Chanel, Valentino and Tom Ford.
Today in luxury marketing – The bottom line: Pinterest versus Facebook; Apparel prices up; David Yurman fetes renovated flagship; Betsey Johnson starts its liquidation sale.