Children in luxury – Luxury Memo special report
As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.
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Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential
French fashion house Louis Vuitton is embarking on a multichannel partnership with game developer Riot Games, as luxury brands begin to take note of the vast opportunity within the esports industry.
Consumers increasingly turning to AI assistants for product advice, customer service
Companies are not keeping up with consumers’ growing appetite for artificially intelligent customer service, with a new report from the Capgemini Research Institute finding that less than half of the top firms in retail, banking and automotive offer voice assistants or chatbots.
Baby, you can drive my (eco) car
What will it mean for car manufacturers when the number of millennials buying cars outstrips that of Gen X? They are a generation that does not respond well to Jeremy Clarkson and the existing totems of motoring media.
Automakers share future mobility visions in Frankfurt
Electrification is emerging as a top trend among luxury automakers at this year’s IAA in Frankfurt, Germany, as marques seek to offer sustainable solutions to drivers.
Luxury Daily, September 6, 2019 – Amazon set to disrupt ad ecosystem, threatening duopoly of Facebook and Google
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Dior, Louis Vuitton, Moda Operandi and Lexus – News briefs
Today in luxury – Is Dior catching up to Chanel?; Vuitton to hire more French handbag makers as Chinese sales boom; Moda Operandi gets a makeover – by data and design; Lexus laps BMW and Mercedes for second straight US sales win.
Monobrand stores – Luxury Memo special report
As ecommerce becomes a greater part of the luxury retail ecosystem, the monobrand boutique’s role is evolving.
Top 5 brand moments from last week
Luxury labels are continuing to reach out to millennial and Gen Z consumers by partnering with influencers and celebrities, whether live or virtual.
Cadillac’s problem is not tech. It is something else
Turnaround, reboot, comeback, do-or-die, last stand: these are words thrown around any Cadillac discussion – today or in the past couple of decades.