Luxury Daily, March 24, 2015 – Combat post-recession luxury drought by understanding careful consumers: report
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Ralph Lauren touts “objects of desire” in ad takeover of Vanity Fair’s April edition
Ralph Lauren aimed to usher in spring with multiple advertisements and a branded magalog accompaniment included in the April issue of Condé Nast-owned Vanity Fair.
Fashion brands double up in ad space of Vogue’s March book
Fashion houses such as Chanel, Gucci and Prada had readers seeing double in the March edition of Condé Nast’s Vogue with repetitive advertisement placing.
Luxury Daily, March 12, 2015 – Asia Week infiltrates New York luxury scene
Tag Heuer, Chanel, Sentient Jet and Lancôme – Live news
Luxury Daily’s live news from March 11 – Tag Heuer meets its “goals” with Henrik Lundqvist ambassadorship; Chanel links beauty, accessories for 2.55 handbag-inspired cosmetics; Sentient Jet supports filmmakers with philanthropy effort; Lancôme continues fashion crossovers with Versus Versace capsule.
Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
Tiffany & Co., Ralph Lauren and Chanel are among the advertisers lending support to online retailer Net-A-Porter’s spring issue of its branded magazine, Porter.
Fashion paging sees 55pc increase in WSJ. magazine’s March menswear issue
To reach a discerning male reader, leading menswear brands such as Giorgio Armani and Louis Vuitton promoted their latest collection in the March Men’s Style issue of WSJ. magazine.
Town & Country’s March edition sees most fashion ads since 2011
Louis Vuitton and Bottega Veneta were among the advertising partners in Town & Country’s March issue to reaffirm that they are chic to the effect of being “deceptively simple.”
Dior, Ralph Lauren appeal to sentiment in DuJour’s spring edition
Dior, Ralph Lauren and Chloé were among the advertisers promoting new collections in the advertising pages of DuJour’s spring edition, resulting in a 15 percent increase from the year-ago.
Luxury Daily, March 2, 2015 – Apple Watch aims for fashion recognition with Vogue ad placement