Luxury Daily, June 19, 2012 – Is the luxury footwear industry recession-proof?
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Luxury Daily, June 14, 2012 – Brazil, Chile offer more luxury growth opportunities than US, Europe: study
Viking intros D3 line through tactile experience
To push its new D3 product range, Viking Range Corp. has opted for a print brochure to complement a multichannel campaign.
Is social video the new commercial?
Since television advertising is rarely used by many sectors of the luxury industry excluding automotive, social video has become fashion houses’ channel of choice to show new collections and a brand’s lifestyle visually, which is more effective than traditional commercials.
Nordstrom taps new wedding discovery site to engage affluent brides-to-be
The Wedding Suite at Nordstrom is looking to engage brides-to-be by partnering with Lover.ly, a new search engine-esque platform that links back to the department store’s ecommerce site.
Rebecca Minkoff sees 100pc spring shoe sale growth due to Instagram: cofounder
NEW YORK – Accessories label Rebecca Minkoff has seen extravagant growth in its shoe sales due largely to its participation in photo-sharing application Instagram, according to the company cofounder at the Fairchild Fashion Media Footwear News Summit 2012.
Burberry adds shoppable video to multichannel autumn campaign
British label Burberry is incorporating shoppable video into its latest campaign line-up via a digital experience on its Web site.
Hugo Boss pushes timepiece functionality via Facebook contest
German fashion label Hugo Boss is pushing its Boss Orange watch collections via a Facebook contest that lets users set the time on a virtual timepiece and enter to win a watch each day for 50 days, while adding consumers to its social media and email lists.
Small Luxury Hotels inspires travel via tablet magazine
Small Luxury Hotels of the World is stimulating travel to its hotels through a new digital magazine available for the iPad called “Be Inspired.”
Armani taps Twitter fans via in-depth chat series
Italian designer Giorgio Armani is engaging fans during a series of global chats that will offer expert commentary on fashion-related topics.