Luxury Daily, July 3, 2012 – Top 10 luxury brand social marketers of Q2
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Top 10 luxury brand social marketers of Q2
Luxury marketers including Bergdorf Goodman, Four Seasons, Harrods, Jimmy Choo and Michael Kors stepped it up a notch in their social media efforts during the second quarter with daily updates, videos, contests and Facebook applications that encouraged interactions with their followers.
Mercedes, Nordstrom, luxury hotels and Michael Kors – News briefs
Today in luxury marketing – Mercedes looks to SUVs to extend lead in U.S. luxury race; Nordstrom to open in New York by 2018; Luxury hotels use social media to push summer incentives; Kors wins against cybersquatters.
The difference between old and young luxury brands on social media
Luxury marketers of all backgrounds and establishment dates are present on Facebook, Twitter, YouTube and foursquare, but given each label’s unique history and brand image, social media should not be a one-size-fits-all medium.
Four Seasons uses social contest to encourage summer bookings
Four Seasons Hotels & Resorts is getting consumers talking about their dream vacations while pushing its summer travel incentives that give guests a free night or hotel credit and a contest for a $2,500 gift card.
How to target digital campaigns to affluent males versus females
Luxury marketers should create tailored digital campaigns for affluent females and males since these demographics absorb online marketing differently, and can do so by appealing to the distinct online style of each group that leans more towards emotive marketing for females and to-the-point messaging for men.
Bottega Veneta, Vogue enlist aspiring photographers via social contest
Bottega Veneta, Condé Nast’s Vogue and Red Digital Camera are partnering to host a contest for undiscovered photographers to award a prize package that includes the opportunity to work on a special project with the Italian fashion house.
Luxury Daily, June 20, 2012 – Zegna offers exclusive mcommerce via live-streaming app
Rebecca Minkoff uses social media breadth for blogger fashion show
Rebecca Minkoff enlisted 14 well-known bloggers to introduce the new spring/summer 2013 collection through a contest that spanned Facebook, Twitter, Instagram, Pinterest, Stylecaster, SocialCam and the Minkette blog.
Harrods aims for in-store traffic via children’s club program
London-based retailer Harrods is extending its Harrods Rewards program by installing a new membership for children and parents offering exclusive in-store events, contests and benefits that is launching with a Twitter scavenger hunt.