Precision-cut crystal maker Swarovski is enticing public involvement in its Shanghai exhibit with mobile and social touchpoints that interact with local Chinese consumers as well as those around the world.
Luxury conglomerate PPR is partnering with Parsons The New School for Design and The Fancy to build brand awareness among students through an online contest that culminates in an internship and exhibit at Barneys New York.
Viking Range Corp. is offering customers complete control of their appliance image through a customization tool that lets users design appliances from the D3 line on its Web site.
French label Louis Vuitton is creating buzz for its upcoming Shanghai fashion show via an all-digital initiative that follows a photographer from the brand’s base in Paris to the show’s set.
To push its new Nature Collection, Martin Katz is targeting consumers using print advertisements in key publications including Town & Country and Robb Report.
To catch affluent consumers where they are the majority of the time, luxury marketers such as Barneys New York, Cartier, Dolce & Gabbana, Harrods, Jimmy Choo and Michael Kors took to digital channels to deliver content, interactivity and ecommerce abilities.
With many mobile device owners using only using their smartphone or tablet to check email or conduct a search, this presents a challenge for retailers trying to grab users’ attention in mobile, according to a new survey conducted by Prosper Mobile Insights.
Marketers such as Burberry, Four Seasons, Hugo Boss, Lexus and Michael Kors spread their latest brand messages via traditional and digital channels during the second quarter of this year to pick up the pace against competitors that focused on one channel.
Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.
