Luxury Daily, January 10, 2020 – Goyard, Van Cleef & Arpels among brands with greatest resale ROI
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Brands that target entry-level luxury buyers will see a boost in revenues and profit margins, stacking the odds in their favor.
Today in luxury – In luxury, size matters; Paris shops’ sales halved as strikes bring chaos to the city; Audi plots 2020 comeback helped by new models, cost cuts; In Florida, homeowners come for the weather and stay for the tax relief.
Land Rover topped J.D. Power’s manufacturer Web site rankings for the winter, beating out Ford Motor Co.’s Lincoln and the Audi brands.
The top 20 list of most expensive eBay purchases was dominated by luxury sports cars such as the Lamborghini and Ferrari, along with Porsche and Rolls-Royce, as well as notable watch brands including Rolex and Patek Philippe. Hermès lorded over the handbag category in a separate list.
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A majority of consumers are rejecting what they perceive as outdated cultural constructs of gender, per a new study from Forrester Research. And where consumers go, so do brands – or, at least, they should.
Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.
Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.
Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.